Custom Illustrated Identity

I created this hand-drawn car illustration to give the brand a calligraphic, high-end feel. Designed for the premium auto transport market, the identity combines flowing linework with classic typography to communicate heritage and reliability. This positioning helps the company stand out as a trusted choice for shipping high-value classic cars.

Casebound Museum Publication

I provided the comprehensive interior and cover design for this 108-page hardcover publication for Imagine Museum. My role focused on establishing a clean, aesthetic through typography and selection of photos while ensuring the pagination (including all front and back matter) was meticulously organized. I delivered a prepress-ready casebound file set, engineered for professional high-end binding and structural accuracy.

Direct Mail & Marketing

I create high-impact mailers designed to grab attention immediately. These projects include a B2B event postcard and a healthcare mailer that required strict adherence to corporate templates. I focus on using strong typography and clear hierarchy to ensure the core message is understood in seconds, even within rigid technical brand constraints.

Step and Repeat Postcard Dental Clinic Postcard

Milk Frother Packaging & Brand Identity Study

In this packaging study, I developed a complete visual system for a premium kitchen tool. The process included extensive digital retouching of product photography to create a streamlined, modern aesthetic that matches the new brand mark.

I utilized technical dielines to manage complex fold lines and information hierarchy, ensuring that everything from the 'latte recipe' side-panel to the instructional graphics felt cohesive and production-ready.

Packaging Design

Packaging Design & Product Reconstruction

I developed the full packaging and digital mockups for this wireless audio line, starting from a single green hardware sample. After photographing the unit, I spent considerable time in Photoshop "dust-busting" physical imperfections to achieve a professional finish. I manually rendered the reflections, the blue LED glow, and a subtle rim light for the box cover, then digitally matched the other product colors that were not physically available to me.

Product Reconstruction

To create the secondary presentation assets, I digitally reconstructed the earbuds from separate photos of the left and right units to appear in an upright, supported position. Since the product couldn't stand on its own, I manually illustrated the supportive cord structure in Photoshop. This process also included designing the brand logo and integrating it onto the hardware to produce a versatile set of images for e-commerce listings and technical callouts.